Dear Binda,
The way you make it sound, it’s as if Nutella is flying off the shelves. And maybe you’re right. I went to my corner grocery story–you know the one with the crowds–and found one lone jar. There was something sad about it. And me. Together, we make an interesting pair. And so do you and I. We’re not married. We’re not in love each other. Just best friends.
Nutella provides so many simple solutions in a jar. And it isn’t just me. Lots of business are taking up the hazlenut cream craze. They are putting it their swag at conferences. Nutella-filled ink pens. Nutella name tags (with illegible names, you can imagine)
I was at a barbecue in Brooklyn last weekend and met a baker standing at the grill who mentioned, in passing, whose company makes gigantic Nutella weights–barbells filled with them. The videos of people lifting and eating them has gone viral.
What I’m getting at here, is that some solutions start out small and turn into big to-dos. Now we have Nutella rehab clinics in Arizona.
I just long for the simple days of when you and I, Binda, just lazed around at your apartment and dabbed the stuff on cheekbones to give us a “bronzed” look or rubbed into our elbows to make them supple, while we sat watching a long-awaited season of The Sopranos. Those were the good ole days.
Now we find ourselves worried about our next fix. Which isn’t likely given that I just bought the last jar in the world. Heh-heh.